In the field of branded content, Redbull has to be one of the most exciting brands to work for - their commitment to making extreme sports videos has grown a content empire which is fast overtaking their original energy drink product. In early 2013 I presented concepts for two rider profiles to the Redbull team with the agency Hotglue, and luckily we got the all clear to put them into production later in the year. This is the first video, with two time Snowboard Cross World Champion Alex Pullin.
As always it was great to work with the lads from Hotglue - Nick Smith, Matt Hearn and Lewis Hearn. We also had brilliant help from DOP and good friend Dave Budge, many thanks to Paul McCosh for his sound work and we used a variety of content from the Redbull Media Library.
See how many hits it's mounted on the Official Redbull Youtube link.
Midway through 2015 I pitched for a new Nike apparel launch, which was probably a little over ambitious given the scale of the job and how quickly it needed to be completed. But it turned out to be a ripping task shooting first in New Zealand with fitness trainer Kirsty Godso, then flying to Perth for AFL star Nic Naitanui and hockey player Anna Flanagan, and finishing off in Sydney with NRL player Michael Jennings. It was a very challenging campaign in part due to the locations, also because I was silly enough to simultaneously direct and produce it. But it was an enjoyable challenge, and I loved working with some extremely talented friends to shoot it in Australia and NZ.
In the field of branded content, Redbull has to be one of the most exciting brands to work for - their commitment to making extreme sports videos has grown a content empire which is fast overtaking their original energy drink product. In early 2013 I presented concepts for two rider profiles to the Redbull team with the agency Hotglue, and luckily we got the all clear to put them into production later in the year. This is the second video with the 19 year old snowboarder Scotty James, who's set for a big few years after stepping up onto the professional circuit.
During Easter in 2014 I was lucky enough to spend a few days at the Rip Curl pro with Joel Parkinson, filming a piece for the car company HSV. The shoot was jammed in the middle of competition which was a big challenge, but Joel was kind enough to allow us a great insight into a life it's easy to envy. This is the first in a series of 4 to come between 2014-2015.